Bloom: A Brand That Blossomed Right on Time
Back in 2014, Bloom stepped onto the vape scene with a simple but ambitious mission—capture the true essence of the flower. Minority-owned and proudly independent, they built their reputation on terpene-rich flavors, reliable hardware, and a design-forward approach that turned heads and pulled wallets.
Their Surf all-in-one vape platform stood out early. No bells, no BS—just a smooth draw and a clean experience. You could call it the flip phone of vape pens: durable, intuitive, and always ready. They didn’t just sell convenience; they sold trust.
Today, Bloom’s footprint stretches across California, New Mexico, Michigan, New York, and other markets. And with plans to launch in the UK by early 2026 through a partnership with New Garden Pharma, they’re proving they're not just a local favorite—they’re gunning for global presence.
The Cease-and-Desist That Sparked a Rebirth
Around the same time New Mexico's adult-use market opened in April 2022, Bloom got smacked with a cease-and-desist from ITG Brands, owners of Kool cigarettes. The issue? Their interlocking “OO” logo looked a little too familiar. ITG cried trademark infringement, accusing Bloom of piggybacking off decades of branding equity.
Rather than fight the big dogs in court, Bloom did what smart brands do—they pivoted. They redesigned the logo, softened the edges, tweaked the geometry, and moved forward without blinking. That rebrand couldn’t have come at a better time.
While other heavyweights like Pharmers and Mountain Top stalled out, clinging to outdated packaging and inconsistent product releases, Bloom’s redesign signaled professionalism, confidence, and most importantly—stability.
From Soccer Moms to Stonemasons
As a retailer, Bloom quickly became a no-brainer product. It sells itself. Whether it's a house painter grabbing something before the job or a soccer mom on her way home, Bloom’s appeal crosses every demo. Their Blackberry Kush and Peach Apricot carts? Didn’t matter if it was disty, resin, or ro*in—those carts smacked.
Their strains and hardware are consistent to a fault. You could crack open a Maui Wowie cart from Las Cruces that’s two years old, and it’ll still taste just as bright as a fresh one from Portales. That kind of dependability is hard to manufacture—but they’ve done it.
Compare that to something like Pharmers—great product, but wrapped in black-and-white boxes that looked more Breaking Bad than boutique. One customer even said, pointing at a nearly pure-white sugar extract:
“Man, that looks like straight-up H.”
Yikes.
Final Hit
Bloom may not be everyone's favorite, especially among the live snobs and flavor chasers—but for the rest of the market, they’re a damn solid bet. They rebranded at the perfect time, they’ve nailed distribution, and their ability to deliver a consistent product has made them one of the easiest sellers in retail.
They are not perfect, with recalls issued in other states due to quality issues. Regardless, whether you’re selling to the curious, the casual, or the connoisseur, Bloom checks enough boxes to stay in the rotation.
And in this industry, that’s more than half the battle.
