Cookie Monster: Rumors of a Third New Mexico Store
The whispers are getting louder. A recent LinkedIn post from a Cookies co-owner has vindicated speculation that the brand may soon open a third New Mexico location, though no official confirmation has landed yet. If true, it would mark another step in Cookies’ steady march across the state.
Right now, the brand operates two locations in New Mexico—one in Albuquerque and another in Sunland Park. State-reported data shows the Albuquerque store as the heavyweight, pulling in $10.34 million in sales, while Sunland Park has added another $4.33 million, bringing Cookies’ New Mexico total to $14.68 million.
Nationwide, Cookies has grown into a global heavyweight, with around 70 branded stores spread across the U.S. and abroad, from California and Florida to Maryland, Nevada, and even Thailand and Israel. Each location leverages the brand’s unique mix of streetwear culture and retail, making them as much lifestyle hubs as storefronts.
If a third New Mexico store does indeed open its doors, it could reshape the state’s retail landscape. Albuquerque already anchors the brand, Sunland Park catches steady border traffic, and a new shop—depending on where it lands—could either tap into fresh markets or directly cut into competitors’ share.
Cookies isn’t just selling flower; it’s selling a name, an image, and a vibe. For New Mexico, a third store would be less a rumor and more a sign that the state has officially become part of the brand’s permanent road map.
