Law 4: Enough, Will Never Be Enough
Judgment: In retail, the reward for success is more work. Competency, is a curse.
Introduction
Retail will drain the soul out of you if you let it. The doors open every day. The shelves get stocked again. The numbers reset at midnight. There’s always another sale, another metric, another customer to win over.
And if you hit your goal? Congratulations—you just unlocked a higher one.
This law is a reminder: enough will never be enough. And if you don’t set your own standards, expectations will bury you.
Transgression of the Law
A high-performing assistant manager was running two stores, crushing targets month after month. Sales up. Shrink down. Reviews glowing. He thought he was about to get promoted.
Instead, he got a third store.
No raise. No title change. Just more responsibility.
Because leadership saw his performance not as something to reward—but as capacity to exploit.
The grind wore him down. He stopped caring. Performance dipped. Burnout hit like a freight train. And by the time they tried to “coach” him back, it was already too late. He left the industry entirely.
Observance of the Law
Another operator understood the rhythm. She built her sales goals around sustainability, not just spikes. Her staff had rotating roles to avoid burnout, and every major push—holidays, events, promos—was followed by decompression time.
She still expected performance. But she balanced it with rest, recognition, and reality.
Her stores hit targets. Her staff stayed. And when the pressure came down from above, she had the numbers and the loyalty to push back.
She didn’t let the system use her people up.
She taught them how to pace the marathon.
Interpretation
In cannabis retail, there is no finish line. Just the next month. The next metric. The next drop. It never ends. That’s the job.
But believing that “more” is always the goal? That’s the trap.
You have to learn to define your version of enough—daily, weekly, monthly. Protect your energy. Build your pace. Otherwise, the only reward you’ll get for your success is a bigger plate with the same damn tools.
Keys to Power (How to Use It).
Set boundaries. Know when to say no—even to good things.
Normalize recovery. Rest is part of the hustle.
Celebrate wins. Don’t wait for someone else to hand you validation.
Scale systems, not just effort. More success should mean better tools—not just more work.
Reversal (When It Might Not Apply):
If you’re brand new or fighting to survive, “more” might be the only way out. But that’s temporary. The real flex? Building something sustainable—something you can keep winning at without bleeding out in the process.
Margin Notes:
“retail is a hungry god. It will take everything if you don’t set the plate.”
