BeardBros Pharms
Think of the Beard Bros Network as a hybrid of legacy craft growers, industry storytellers, and culture-keepers that has grown far beyond just selling flower and concentrates. At its core it’s anchored by the brothers who started it all: Bill and Jeff Levers, lifelong plant cultivators who transitioned from clandestine East Coast grows into legal market pioneers and cultural advocates.
Who they are
The Beard Bros began as cultivators pushing quality flower long before legal frameworks existed. They built Beard Bros Pharms out of Southern California in the early 2010s and have since expanded into a multi-state brand with products like high-THC and high-CBD RSO and other extracts available in adult-use and medical markets.
They are known figures in the culture—authentic storytellers who bridge legacy communities and regulated markets, and they emphasize the roots of plant culture even as they build business.
What the network does
The Beard Bros Network isn’t a single thing. It’s an ecosystem built around several integrated functions:
Brand and Product: The original unit, Beard Bros Pharms, produces craft plant-derived products, especially RSO-based offerings and other extract lines that carry their signature approach.
Media and Storytelling: Beard Bros Media is a major pillar. Since launching in 2018 they’ve built a media platform that publishes thousands of articles, newsletters (like their Friday Sesh), and video content focused on industry news, cultural insights, travel, education, and advocacy.
Consulting and Services: They provide consulting, marketing, and digital media services for other operators — helping brands with content creation, programmatic advertising, retail media, event marketing, and editorial placement tailored to the regulatory realities of this space.
Community and Events: Through Friday Sesh events and other gatherings they create spaces where legacy operators, founders, educators, and consumers connect. These events are explicit efforts to reinforce networking, shared knowledge, and culture beyond just commerce.
Advocacy: They are outspoken on social reform issues, particularly around criminal justice — including campaigns for clemency for long-serving non-violent offenders. Their advocacy work ties the cultural origins of the movement with present-day policy and equity discussions.
