Lit Alerts
What Lit Alerts Does
Lit Alerts is a data intelligence tool used across the supply chain—brands, manufacturers, distributors, retailers, and even ancillary service providers.
How it works:
Publicly available retail menu and shop data is continuously collected.
That raw data is processed through multiple algorithmic layers that detect changes—pricing shifts, new product drops, assortment changes.
The output is a massive, optimized event-level dataset.
Users access this data through simple, fast interfaces designed for operators, not analysts.
The core differentiator is speed and usability. Where legacy platforms are powerful but heavy, Lit Alerts is built for people in parking lots, between buyer meetings, with five minutes to get an answer.
Data Storytelling Philosophy
Rather than recycling seasonal narratives (Green Wednesday, holiday spikes), Lit Alerts focuses on insights that drive action. Some stories align with the calendar to capture attention, but most originate organically from internal analysis and real customer problem-solving. If it doesn’t lead to a decision, it’s not the right story.
Decision-Making Use Cases
Lit Alerts positions itself as a “pocket tool” for real-time decisions.
Wholesale & Brand Teams
Territory intelligence in minutes instead of weeks.
Identify which stores carry your category, how they price, and who your true competitors are.
Prioritize outreach: which three stores to call next week, not which 300 exist.
Retail Operators
Competitive intelligence: what neighboring stores carry and how they price flower, edibles, or concentrates.
Vendor pitch validation: quickly confirm claims about store count, pricing, and sell-through.
Market expansion analysis: filter by zip code, radius, or county to evaluate where the next location actually makes sense.
Average session time is roughly 13 minutes, reinforcing the idea that this is a tactical tool—not a dashboard you stare at all day.
Industry Challenges Ahead
The conversation framed the current moment as the “last push” of prohibition-era resistance—headline-driven fear campaigns, policy reversals, and regulatory confusion. The interviewee emphasized that:
Adult use is widely normalized at the consumer level.
Underage use data trends downward.
The “protect the children” argument is weak compared to unchecked exposure to alcohol, gambling, pharmaceuticals, and violent media.
The real issue is fragmentation: too many trade groups, too many internal divisions, and not enough unified strategy. Advocacy efforts lack coordination and political leverage, especially compared to entrenched industries.
